The power of storytelling


Rebel Yarns

What’s the story of the 2015 general election? Over the past few days, many competing explanations have been flying around the internet and the media, as we all try to make sense of an unexpected result.

One thing we’ve seen in the course of this election is that stories are often more powerful than facts. Stories don’t have to be true to be powerful, but they do need to be attractive; they need to make the listener feel better, or feel that she is not alone.

Here are a few attractive but untrue stories about what happened on Thursday.

There’s no money left, so we all have to tighten our belts

This story has been told to us by all the main political parties and all the mainstream media for the last five years. No wonder people believed it.

It is a lie, of course – one of those big…

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